2025 is shaping up to be a thrilling year for movie enthusiasts, packed with blockbusters of all kinds. When February rolls around, expect the Super Bowl LIX on the 9th to really kick things off in grand Hollywood style. Jurassic World: Rebirth and Marvel Studios are anticipated to dominate the scene, yet those might just be a taste of what’s to come.
According to Deadline, there’s much to anticipate this year, especially after 2024’s relatively slim theatrical lineup, which followed the Hollywood strikes of 2023. In short, it seems like the industry is ready to flood us with content.
To give you an idea of this marketing strategy’s effectiveness, just look back at last year’s Super Bowl success stories: blockbusters such as Deadpool & Wolverine and Wicked debuted there, hauling in impressive opening weekend earnings of $211.4 million and $112.5 million in the US alone. These films went on to generate $1.33 billion and $717.6 million globally. As the film industry slowly picks up steam post-pandemic, it makes sense that major players are gearing up for significant releases.
Disney, unsurprisingly, has a big lineup planned for this year. Movies like Snow White arriving on March 21, Lilo & Stitch landing on May 23, and Pixar’s Elio slated for a June 13 release are all potential candidates for Super Bowl trailers. Lilo & Stitch, in particular, hasn’t released a full trailer yet, making it a prime contender for a spot.
This year is crucial for Disney’s Marvel Studios, especially following a series of box office declines and 2024’s positive bump from Deadpool & Wolverine. With Captain America: Brave New World set to premiere on February 14, a Super Bowl trailer could provide an extra promotional push. Meanwhile, Thunderbolts, set for a May 2 release, and The Fantastic Four: First Steps, arriving July 25, are still waiting for their big debut trailers. Deadline reports that Marvel will showcase two of its movies at the Super Bowl—so let the speculation begin!
Universal Pictures is another studio to watch. They’re expected to captivate audiences with previews of the upcoming live-action How to Train Your Dragon, scheduled for June 13, and Gareth Edwards’ Jurassic World: Rebirth, hitting theaters July 2. Although we haven’t yet seen those prehistoric giants in action, insights from director Edwards and scriptwriter David Koepp sound promising and have our expectations high.
Some studios, however, are opting out this year. Notably absent from the Super Bowl lineup are Sony, Warner, Netflix, Amazon MGM Studios, and Lionsgate. Considering the crowded July film schedule, one might expect Warner Bros. to push James Gunn’s Superman, out on July 11. However, they’re following their usual pattern of not participating.
On the flip side, Paramount Pictures is continuing its tradition of Super Bowl presence. Deadline notes that Paramount will likely air spots for the Jack Quaid-starring comedy thriller Novocaine launching on March 14, an animated Smurfs musical featuring Rihanna set for July 18, and Mission: Impossible – Final Reckoning. It’s safe to say that the latest installment of the Mission: Impossible franchise, potentially Tom Cruise’s final outing in the series, will be a highlight. It wouldn’t be surprising if Cruise himself makes an appearance.
As is the norm, expect all the movie previews and trailers revealed during the Super Bowl to also pop up on YouTube and social media platforms either beforehand or shortly thereafter. In fact, you might catch some teasers hitting the internet in the week leading up to the big game.
