In a bid to tackle diminishing revenues, EA is putting together a substantial 2.0 update for Apex Legends. The game, despite its broad popularity, hasn’t quite hit the financial marks EA was hoping for. Their CEO recently shed light on a strategy to enrich the player’s experience significantly, although exact details remain somewhat elusive.
In its latest financial report, EA disclosed that Apex Legends has not been generating as much revenue as it did in the past. This has prompted them to embark on developing a significant 2.0 update to expand and enhance the player’s experience. Given the game’s immense popularity and the consistent updates, it’s surprising to find that it falls short of EA’s commercial expectations. As a result, the company is stepping up its efforts to address this gap.
Released in 2019, this free-to-play battle royale game brought a fresh twist to the genre with its diverse roster of ‘Legends,’ each boasting unique skills and abilities. The game shot to fame quickly, amassing millions of players and capturing the hearts of battle royale enthusiasts. But despite maintaining a loyal fan base, it’s not quite delivering the financial returns EA envisaged. Thus, the company has significant updates planned.
During a financial call, Andrew Wilson, EA’s CEO, announced their ambitious plans for Apex Legends 2.0—an update aimed at expanding the game’s universe. Although the game has seen soaring success with over 200 million players since its launch, it still falls short of EA’s lofty goals. Wilson elaborated on how his team has tried various tactics to propel Apex Legends forward, yet the desired outcomes haven’t materialized.
However, EA isn’t considering pulling the plug. On the contrary, they’re focused on rolling out new updates that not only enhance the gameplay experience and strengthen the anti-cheat measures but also ensure the game remains financially viable. Wilson reassured that his team is tirelessly working on broadening the franchise, viewing this major update as a way to redefine what Apex represents without divulging specifics on its rollout.
Although the timeline for the 2.0 update remains unclear, Wilson made it clear that it would launch after the next Battlefield installment, indicating their intent to keep investing in the Apex Legends community. This commitment to nurturing and evolving the game suggests that EA has its eyes set on longevity and continued success for Apex Legends.
