Gaming services firm PTW has officially adopted a new name: Side.
This rebranding brings together the company’s diverse entities—5518 Studios, Ghostpunch Games, PTW, and Side—under a single, cohesive brand. Since PTW began its journey back in 1994, it has grown and evolved significantly.
Deborah Kirkham, the company’s CEO, expressed her excitement about the change, saying, “For many years, our team has been driven by a unified vision, guiding the way we operate. I’m thrilled that all our talented employees are now united under one brand.”
She further emphasized how the new name signifies their ongoing dedication to crafting innovative, bespoke solutions that contribute to their partners’ global achievements.
Adding to this, Kaley Hurst, Side’s Chief Revenue Officer, shared her insights: “Our approach has always been client-focused; being on the same side as our partners is ingrained in our culture. This rebranding represents a blend of years of both organic and structured growth, forward-thinking strategies, and the understanding that our strength lies in unity—both in brand identity and in our core values.”
